Sunday, April 2, 2017

Smart toaster makes creativity as easy as 1, 2, me!

Ever since a certain political personality commented on TV that microwave ovens could be spying on us, I have been yelling at mine. "This president is doing a heckuva job!" I will shout as offhandedly as I can, even if the room is empty. "It is good the rich are finally getting a tax break," I will intone, "They will be able to expand their generosity even more to the needy, which is always their first impulse, and one that I commend."

I do not think my microwave is a camera, but these days you can't be too careful. Every night I hum the national anthem to my smart toothbrush in case it is transmitting.

The smart house is a real thing now. Your appliances can communicate with your phone and with each other. I got a text from my freezer the other day, after loading it up with an unusual quantity of gelato, that just said, "Really?"

On Kickstarter they have fully funded a smart toaster which you can program to toast images using an app on your phone.  For today's purposes I'll call it ToastMax. You can toast pre-set images like Pac-man, the Statue of Liberty, the Eiffel Tower, the Batman symbol, or best of all, create your own. "Unleash your imagination" the ToastMax ads say. Truthfully, I do not think society is ready for my imagination on toast.

Sure, there have been impression toasters for awhile. There is one shaped like a Darth Vader head which toasts "Star Wars" onto your bread. There is one which toasts the image of Jesus, but it is completely out of stock; totally understandable after an election year.

But ToastMax makes these one-trick toasters look like amateurs. ToastMax allows you to toast yourself reminders like "Pay bills" or even char the local weather forecast into your bread. Do not tell me there has been a better time to be alive.

The company is not modest either: "ToastMax has reinvented the way you connect with family and friends." I do not want to call that hyperbole, but let's just agree to disagree on the definition of the words "reinvented," "family" and "friends," shall we?

It goes on: "Secret messages that are only readable on toast is the fresh dose of surprise they're looking for." I think a copywriter is what ToastMax is looking for. I wonder if they would accept my resume on rye.

. . .



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